Roman Originals was established in 1957. This family owned business was originally a manufacturing business based in Birmingham. The company has retained its heritage and passion for Ladieswear, and has grown and developed its retail interests. Today the company designs and manufactures its own range of Ladies clothing and accessories, which it now retails in over 150 outlets, across the United Kingdom.
The name Roman Originals derived from an inspiration of Italian fabrics and raw materials as well as the unique way in which over 1000 styles are merchandised annually. The core ranges include Daywear, Eveningwear, Workwear, Outerwear, Special Occasion Clothing as well as a comprehensive range of bespoke accessories and hats. In 1994 Roman Originals brand first hit the High Street in a concession format. During the late 1990's the company began opening its own stores, initially in Outlet centres nationwide.
Roman Originals merchandises and distributes its ranges using its own skilled team, allowing the company to respond quickly to changes in trends and react to peaks in business.
Roman Originals has a long history in Ladies Clothing, developed over many years of servicing the High Street. The company realised some time ago, that many high street retailers were courting the younger customer. In response, Roman Originals continues to design and develop products for a broad range of consumers, seeking to bring the correct look and fit customers of all ages.
The Roman Originals design team aim to design products that meet and exceed our customer's needs, in all occasions of their life. The team seek to incorporate the most relevant design direction they see, utilising the highest quality fabrics and raw materials to ensure that the product fits beautifully, and performs well.
The extensive range now includes: - Eveningwear, Wedding Outfits, smart casual Day wear, Work wear, and Holiday wear. Roman Originals accessories including Jewellery and Hats compliment all of these ranges. By introducing an average of 20 new lines each week to its stores Roman Originals stays ahead of its competitors, and firmly in the heart and minds of its customers.
In 1998 Roman Originals opened the first retail operation. The Brand is now retailed through a broad network of stores, located across the country, with a presence in the majority of the latest Outlet centres.
With a National network of stores to service, the business is controlled from its Head Office based in the West Midlands. A team of territory Managers has been established, with regional responsibility for a group of stores. Their role is to ensure that Merchandising and training procedures are consistent across our retail portfolio; using Head Office originated procedures and manuals as a directive.
Customer services is a priority for Roman originals, with a specific 'no hard sell directive' and the tradition of good old fashioned customer service being part of the family's philosophy.
By listening to their customers and Staff, Roman Originals Design team are able to closely match their customers' size requirements (from 10-22) and quickly respond to changing fashions, without forgetting the need for value and quality. Many of their garments are specifically sourced and manufactured from fabrics, which are exclusive to Roman Originals.
Their growing team of expert designers travel the globe to source clothing to meet their customers changing needs. Designs are converted into patterns which form the basis of a strict QC which is adhered to by Roman Originals manufacturers.
Roman Originals have invested in Retail systems, developed over a number of years, which now enable the Merchandise Allocation team to accurately distribute products where they are most needed.
All merchandise is delivered by RO's own fleet of vehicles, providing a total service proposition to our retailers. The customer service team is based in house, and forms a key link between customers and the Head Office team. The department has been specifically designed to serve its retailers needs, and has developed into a customer order department which is fully utilised by store Managers and staff.